BeHear NOW is a personal hearing product (PHP) that combines the functionality of a customizable hearing aid, Bluetooth stereo headset and assistive listening device. It is developed to bring an innovative solution to mild-to-moderate hearing loss users whom have been frustrated by various "pain points" which traditional hearing aids might have brought. BeHear NOW is designed to work with "W&H BeHear" APP that includes a self-adminstered hearing test that automatically generates your personalized profiles for a variety of environments. It features "EasyListen" and "ListenThrough" functions which are uniquely developed by integrating our 18 years of experience in DSP solutions. "EasyListen" can dynamically slow down incoming speech during phone conversations to increase users' comprehension while maintaining a natural conversation flow. While "ListenThrough" is designed to pass through important sounds while users are enjoying streamed audio/video so as to stay safe and alert. BeHear NOW adopts a fashionable and compact design to effectively eliminate the social stigma which traditional hearing aid may bring to the hearing loss users. With up to 24 combinations of fitting by our various eartips/earhooks options in package we ensure every user a great fit while maintaining the comfort of long-time wearing.